The Tide Pod jokes, like so many viral memes that preceded them (see also: the Babadook as an LGBTQ icon) ultimately spread and evolved as people continued to riff on them. Twitter, Reddit, and other social media platforms and internet forums don’t exist in a vacuum. Tide Pod memes now dominate the forum’s list of most popular posts from the past month and include an “expanding brain” theory positing that Tide Pods could have been the forbidden fruit in the biblical story of Adam and Eve, a photo of white Tide Pods ( which sort of look like ravioli) garnished with mint sprigs, and a “bae, come over” meme featuring The Simpsons’ Ralph Wiggum. I really tried and died for the cause /WxtF27BMjP- ari December 27, 2017Īround the same time, the Reddit forum “Forbidden Snacks” was also ruminating on Tide Pods’ potential for culinary appeal. A screencap of the tweet went viral, amassing more than 60,000 retweets (and Gushers apparently blocked the person in response): Toward the end of December, someone tweeted at the fruit snack brand Gushers to request a safe, Tide Pod-like candy. The basic idea couldn’t be simpler: Tide’s warning to not eat the pods is part of what makes us want to try them, or inspires us to imagine what they might taste like if we actually did.Ī renewed sense of vigor online turned Tide Pods into one of the biggest memes of early 2018. Further back, in March, CollegeHumor published a video called “Don’t Eat the Laundry Pods,” about feeling an urge to eat them after someone tells you they’re off limits. This past July, the Onion published a story imagining that Tide had expanded its line of detergent pods to include a brand new sour apple flavor. The fascination with consuming Tide Pods and other similar “laundry packs” isn’t new. My mom trying to get me to spit up all of the tide pods i just ate /nbkXtSdfFW- dog daddy December 28, 2017 People have imagined Gordon Ramsay praising their deliciousness, invented apocalyptic fantasy scenarios where fights break out in supermarkets over the last bag of pods on the shelf, and even tried baking Tide Pods onto a frozen pizza: Over the past few weeks, creative citizens across the internet have trolled the idea of eating Tide Pods into comedic existence. Admit it: don’t you kind of want to know what a Tide Pod tastes like? Further, according to the Consumer Product Safety Commission, two children and six adults died from consuming laundry pods between 2012, when they first hit the market, and 2017.Īnd it’s in the pods’ strange combination of convenience, a candy-like appearance, and potential to kill you that one of the first full-fledged internet memes of 2018 - and eventually, the legitimately dangerous Tide Pod Challenge - were born. Indeed, the company’s website offers an extensive, multi-step guide to safeguarding children against the dangers of eating Tide Pods - according to the American Association of Poison Control Centers, there were 10,500 cases involving kids under the age of 5 being exposed to laundry detergent packets in 2017. Nonetheless, this hasn’t stopped many people from wanting to bite into one. It should go without saying that laundry soap isn’t meant to be eaten, including Tide Pods. Tide’s reliance on the powers of poison to help us enhance the brightness of our clothing isn’t surprising or abnormal. Comparisons between the pods and pieces of candy abound.īut Tide Pods are also predictably poisonous to the human body - filled, as they are, with concentrated laundry detergent - and thus are not intended for consumption. Each small pouch contains brightly colored liquid, and if you take a sniff, you’ll observe notes of a floral, chemical-scented bubble bath. Squishy little soap nuggets, I guess, are someone’s vision of the future of doing laundry. One of several similar products on the market, Tide Pods are described by their maker as “small but powerful” alternatives to traditional laundry detergent that qualify as “more than just a liquid in a pouch.” These pods, Tide seems to promise, can revolutionize the way we wash life’s indignities out of our clothes. But in this young year, there is perhaps no single item that has moved the dangerous desires of the human spirit as much as the brightly hued laundry detergent capsules known as Tide Pods. Planet Earth is brimming with millions of different objects.
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